Ailsa McKnight

Energizer
DISC Type : I

Consultant at Self-employed

Greater Oxford Area, United Kingdom

Overview

Ailsa McKnight is an expert marketing consultant with extensive senior leadership experience at IGT, specializing in customer experience, business proposals, and product innovation. She holds a BSc from Lancaster University and is frequently described by colleagues as a passionate and insightful leader who champions player insights to drive growth.

She is passionate about charitable causes, having taken a career break to volunteer as a fundraiser for Helen & Douglas House, a childrens hospice. Her interests also include sustainability projects, as seen in her collaboration with Treedom, and promoting a healthy work-life balance.

Unique fact: Ailsa implemented a society lottery from the ground up to grow income for a childrens and young adults hospice during a planned career break.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Player Insights
Described as a "true champion of player insights, " she uses her passion for uncovering player motivations to elevate product development and deliver growth in the lottery industry.
Customer Journey
Her past roles involved delivering innovation and continuous improvement of the customer journey, with a commitment to journey mapping that changed how her previous company approached product development.
Charitable Fundraising
Took a 5-month career break to volunteer for a children's hospice, where she brought her professional expertise to kick-start their lottery, e-marketing, and communications projects.

Media Appearances

Ailsa has no verified media appearances

Work History

9-2025
Consultant at Self-employed
1-2024 - 9-2025
Global Head of Business Proposals at IGT
7-2020 - 1-2024
Senior Marketing Director, Global Digital Sports and Lottery at IGT
12-2011 - 7-2020
Senior Director, Marketing and Customer Experience at IGT
11-2009
Fundraising at Helen And Douglas House

Education

BSc from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Oxford Area, United Kingdom Job Level : Senior Designation : Consultant at Self-employed
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Insights For Selling To Ailsa

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ailsa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ailsa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ailsa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ailsa take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ailsa

Personality Compatibility


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