Ailsa McKnight in

Ailsa McKnight

Energizer · DISC type I
Consultant at Self-employed
📍 Greater Oxford Area, United Kingdom

Ailsa McKnight is an expert marketing consultant with extensive senior leadership experience at IGT, specializing in customer experience, business proposals, and product innovation. She holds a BSc from Lancaster University and is frequently described by colleagues as a passionate and insightful leader who champions player insights to drive growth.

She is passionate about charitable causes, having taken a career break to volunteer as a fundraiser for Helen & Douglas House, a childrens hospice. Her interests also include sustainability projects, as seen in her collaboration with Treedom, and promoting a healthy work-life balance.

Unique fact: Ailsa implemented a society lottery from the ground up to grow income for a childrens and young adults hospice during a planned career break.

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Experience
24 Years
Current Role
Consultant
Job Level
Senior
Location
Greater Oxford Area, United Kingdom
Personality Overview

How Ailsa shows up

Informal
Big Picture Person
Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Ailsa cares about

Player Insights
Described as a "true champion of player insights, " she uses her passion for uncovering player motivations to elevate product development and deliver growth in the lottery industry.
Customer Journey
Her past roles involved delivering innovation and continuous improvement of the customer journey, with a commitment to journey mapping that changed how her previous company approached product development.
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Career

Work history

9-2025
Consultant
Self-employed
1-2024 - 9-2025
Global Head of Business Proposals
IGT
7-2020 - 1-2024
Senior Marketing Director, Global Digital Sports and Lottery
IGT
12-2011 - 7-2020
Senior Director, Marketing and Customer Experience
IGT
11-2009
Fundraising
Helen And Douglas House
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BSc
Lancaster University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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