Ailsa McKnight is an expert marketing consultant with extensive senior leadership experience at IGT, specializing in customer experience, business proposals, and product innovation. She holds a BSc from Lancaster University and is frequently described by colleagues as a passionate and insightful leader who champions player insights to drive growth.
She is passionate about charitable causes, having taken a career break to volunteer as a fundraiser for Helen & Douglas House, a childrens hospice. Her interests also include sustainability projects, as seen in her collaboration with Treedom, and promoting a healthy work-life balance.
Unique fact: Ailsa implemented a society lottery from the ground up to grow income for a childrens and young adults hospice during a planned career break.
Read the full overview →They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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