Carolyn Cowley in

Carolyn Cowley

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Senior Marketing and Communications Manager at First Super
📍 Greater Melbourne Area, Australia

Carolyn is an experienced marketing leader specializing in the superannuation industry. She excels at developing data-driven strategies for digital, brand, and communications. With a track record of building high-performing teams, she holds a Google Squared Digital Marketing Certificate.

She is passionate about making a tangible difference in peoples lives. This is demonstrated through her role as a Board Member for Creative Art Therapy Australia (CATA), a non-profit dedicated to helping individuals who are braving trauma.

Unique fact: She contributes her professional skills to the non-profit sector as a board member for an art therapy organization.

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Experience
14 Years
Current Role
Senior Marketing and Communications Manager
Job Level
Middle
Location
Greater Melbourne Area, Australia
Personality Overview

How Carolyn shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Carolyn cares about

Data-Driven CX
Her focus is on using data and customer insights to drive better experiences and build value, particularly within the superannuation sector.
Marketing Strategy
She has demonstrated success in developing and implementing strategy across digital, brand, marketing communications, and campaign delivery.
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Career

Work history

1-2021
Senior Marketing and Communications Manager
First Super
7-2018 - 12-2021
Board Member
CATA (Creative Art Therapy Australia)
11-2019 - 1-2021
Digital and Publishing Manager
CPA Australia
7-2018 - 8-2019
Head Of Marketing (contract)
ANZIIF
9-2014 - 9-2017
Digital and Marketing Manager
UniSuper
In the press

Media appearances

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Education
Graduate Certificate
Australian Institute of Management
Google Squared Digital Marketing Certificate
Squared Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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