Carolyn Cowley

Examiner
DISC Type : cs

Senior Marketing and Communications Manager at First Super

Greater Melbourne Area, Australia

Overview

Carolyn is an experienced marketing leader specializing in the superannuation industry. She excels at developing data-driven strategies for digital, brand, and communications. With a track record of building high-performing teams, she holds a Google Squared Digital Marketing Certificate.

She is passionate about making a tangible difference in peoples lives. This is demonstrated through her role as a Board Member for Creative Art Therapy Australia (CATA), a non-profit dedicated to helping individuals who are braving trauma.

Unique fact: She contributes her professional skills to the non-profit sector as a board member for an art therapy organization.

Personality Overview

Late Adopter

Process Oriented

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Data-Driven CX
Her focus is on using data and customer insights to drive better experiences and build value, particularly within the superannuation sector.
Marketing Strategy
She has demonstrated success in developing and implementing strategy across digital, brand, marketing communications, and campaign delivery.
Team Leadership
Her profile highlights a collaborative approach and a track record of building high-performing teams and leading complex projects.

Media Appearances

Carolyn has no verified media appearances

Work History

1-2021
Senior Marketing and Communications Manager at First Super
7-2018 - 12-2021
Board Member at CATA (Creative Art Therapy Australia)
11-2019 - 1-2021
Digital and Publishing Manager at CPA Australia
7-2018 - 8-2019
Head Of Marketing (contract) at ANZIIF
9-2014 - 9-2017
Digital and Marketing Manager at UniSuper

Education

Graduate Certificate from Australian Institute of Management
Google Squared Digital Marketing Certificate from Squared Online

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Melbourne Area, Australia Job Level : Middle Designation : Senior Marketing and Communications Manager at First Super
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Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carolyn

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Carolyn take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Carolyn

Personality Compatibility


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