Aimee Forman

Examiner
DISC Type : sc

Regional Vice President of Sales at Patcraft

Houston, Texas, United States

Overview

Aimee Forman is a Strategic Account Manager at Daltile, leveraging her Interior Design degree from Louisiana State University to support developers and the A&D community. Colleagues describe her as a talented, professional, and dedicated problem-solver who excels at building high-level client relationships.

Outside of her professional roles, Aimee maintains a connection to her alma mater and shows a keen interest in college football, particularly supporting the LSU Tigers. She has participated as a guest commentator for game predictions, blending her professional network with personal passions.

She is the Vice President of Programs for the Houston chapter of the Association of Medical Facility Professionals (AMFP), directly applying her past expertise in healthcare design.

Personality Overview

Unexpressive

Overcautious

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Healthcare Facilities
Her background is in healthcare design, and she serves as the VP of Programs for the Association of Medical Facility Professionals, organizing events on industry trends.
Real Estate Development
She nurtures relationships with top commercial, hospitality, and multi-family developers and is an Executive Committee Member for BUILT National, a real estate industry organization.
Architectural Specification
Her primary role involves working with the A&D community to establish Daltile's products in major projects, acting as a key resource for architectural solutions.

Media Appearances

Aimee has no verified media appearances

Work History

7-2025
Regional Vice President of Sales at Patcraft
3-2020 - 7-2025
Senior Strategic Account Manager at Daltile
3-2020 - 9-2023
Strategic Account Manager at Daltile
1-2014 - 3-2020
Brand Owner Account Representative at 3M Graphics Market - Commercial Solutions Division
9-2011 - 12-2013
A&D Business Development at Contract Resource Group

Education

2002 - 2006
Bachelor of Art in Interior Design from Louisiana State University and Agricultural and Mechanical College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Houston, Texas, United States Job Level : Senior Designation : Regional Vice President of Sales at Patcraft
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Insights For Selling To Aimee

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aimee is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Aimee

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Aimee move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Aimee take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Aimee

Personality Compatibility


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