Aisuluu Eralieva

Evaluator
DISC Type : cds

AVP, Audience Strategy | Data | CRM - Consumer Products Division at L'Oréal

New York, New York, United States

Overview

Aisuluu has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Aisuluu has no verified topics they care about

Media Appearances

Aisuluu has no verified media appearances

Work History

1-2025
AVP, Audience Strategy | Data | CRM - Consumer Products Division at L'Oréal
7-2022 - 12-2024
AVP, Data Driven Experiences - L'Oréal Dermatological Beauty at L'Oréal
8-2020 - 7-2022
Director, Data Driven Marketing & CRM, Active Cosmetics Division at L'Oréal
Director, Customer Acquisition & Retention Strategy at Lafayette 148 New York
Business Development | Consumer Analytics | CRM | Outlet Marketing at Ermenegildo Zegna Group

Education

2011 - 2013
Master of Business Administration (M.B.A.) from Yale School of Management
Bachelor of Arts (BA) from American University in Bulgaria

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Mid-senior Designation : AVP, Audience Strategy | Data | CRM - Consumer Products Division at L'Oréal
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Insights For Selling To Aisuluu

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aisuluu is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aisuluu

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aisuluu move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aisuluu take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aisuluu

Personality Compatibility


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