AJ Ou-Chang

Commander
DISC Type : D

Director at Intent Health | B Corp Certified

London, England, United Kingdom

Overview

AJ is the Director at Intent Health, an award-winning brand architect with over 10 years of experience in healthcare PR and communications. Specializing in health equity and patient advocacy, they have partnered with some of the worlds largest pharmaceutical companies. Colleagues describe them as talented, creative, and professional.

AJ is a passionate advocate for amplifying marginalised voices and promoting inclusivity, particularly for the LGBTQ+ community. They serve as an ambassador for No Turning Back, a program inspiring diverse talent to pursue marketing careers. AJ has publicly embraced their non-binary gender identity and is committed to showing up authentically.

Interesting fact: AJ was named one of PRWeek UKs 30 Under 30, recognizing them as a top young talent in the public relations industry.

Personality Overview

Impact-Driven

Strong-Willed

Decisive

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Health Equity
Their work is centered on addressing health inequities by elevating marginalised voices through empathetic and strategic storytelling in healthcare communications.
LGBTQ+ Advocacy
Openly non-binary, they actively raise awareness around trans and gender non-conforming issues and support causes like #ZeroHIVStigmaDay.
Brand Storytelling
As a brand architect, they help organizations refine their brand positioning and grow their influence through strategic storytelling and profile building.

Media Appearances

AJ has no verified media appearances

Work History

11-2025
Director at Intent Health | B Corp Certified
4-2024 - 10-2025
Associate Director at Edelman
1-2024 - 4-2024
Associate Director at Burson
10-2022 - 12-2023
Senior Account Director at Burson
4-2022 - 3-2024
Associate Director, International Commercial Communications, BioPharmaceuticals (Secondment) at AstraZeneca

Education

2010 - 2014
BA (Hons.) with Distinction from University of Toronto
2014 - 2015
Graduate Certificate from Centennial College

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Intent Health | B Corp Certified
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Insights For Selling To AJ

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AJ is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from AJ

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will AJ move?

  • If convinced, they can reach decisions quite fast.
  • Can AJ take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And AJ

Personality Compatibility


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