Ajay Nayyar

Doer
DISC Type : sd

Chief Operating Officer at Tulleeho portals PLC.

Delhi, India

Overview

Ajay Nayyar is the Chief Operating Officer at Tulleeho, bringing over 16 years of experience to the beverage and hospitality industry. An IIM Lucknow alumnus and WSET Level 3 certified professional, he specializes in brand storytelling and training, having previously mentored top bartenders and trained thousands of professionals as a Brand Ambassador for Diageo.

Personality Overview

Deliberate Doer

Results Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Luxury Brand Storytelling
He believes in moving beyond products to focus on the people, places, and communities behind spirits to create immersive and educational consumer experiences.
Consumer Beverage Trends
He closely follows the evolving Indian market, noting a major shift towards quality spirits, intentional consumption, and a greater curiosity about how drinks are made.
Hospitality Education
A passionate trainer, he emphasizes a blend of "Curiosity, Consistency, Communication, and Certification" to develop the next generation of beverage professionals in India.

Media Appearances

Ajay has no verified media appearances

Work History

8-2023
Chief Operating Officer at Tulleeho portals PLC.
2-2022 - 8-2023
Singleton and Malts Brand Ambassador India at DIAGEO India
4-2018 - 3-2022
Reserve Brand Ambassador- Luxury at DIAGEO India
10-2015 - 3-2018
Brand Ambassador North at DIAGEO India
9-2013 - 10-2015
Wines and Spirits Trainer at Tulleeho portals PLC.

Education

2020 - 2021
Executive Program in Sales and Marketing from Indian Institute of Management, Lucknow
Level 3 in Spirits from Wine & Spirit Education Trust

More Information

Social Presence :

Prographics :

Exp : 14 Location : Delhi, India Job Level : Leadership Designation : Chief Operating Officer at Tulleeho portals PLC.
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Insights For Selling To Ajay

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ajay is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ajay

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ajay move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ajay take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ajay

Personality Compatibility


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