Akanksha Sharma

Critic
DISC Type : C

AGM-Consumer Insights at RSPL Group

Kanpur Nagar, Uttar Pradesh, India

Overview

Akanksha is a seasoned consumer insights professional at RSPL Group, where she leads insights for both Indian and international markets. Her expertise in reading the consumer pulse directly informs product development and launch strategies for major brands like Ghari and Pro Ease. Colleagues describe her as hardworking, sincere, and insightful.

She is passionate about personal achievement and motivation, often sharing quotes about success and self-worth. Akanksha actively supports her companys marketing campaigns, especially those with powerful social messages, and follows industry leaders like Procter & Gamble and Johnson & Johnson.

She believes that "Achivement is when your work becomes your signature" and has been recognized with laurels by her company.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Consumer Behavior
Her core function is to understand the behavioral and functional attitudes of consumers to drive indispensable business decisions.
New Product Launch
Her experience is centered on using consumer insights for new and existing product development, concept testing, and successful market launches.
Brand Campaigns
She actively posts about and promotes her company's brand campaigns, such as those for Pro Ease and Xpert, on her social feed.

Media Appearances

Akanksha has no verified media appearances

Work History

4-2023
AGM-Consumer Insights at RSPL Group
4-2021 - 4-2023
Sr. Managr - Consumer Insights at RSPL Group
3-2017 - 3-2021
Manager - Consumer insights at RSPL Group

Education

6-2024 - 7-2025
Education details unavailable from Indian Institute of Management Visakhapatnam

More Information

Social Presence :

Prographics :

Exp : 8 Location : Kanpur Nagar, Uttar Pradesh, India Job Level : N/A Designation : AGM-Consumer Insights at RSPL Group
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Insights For Selling To Akanksha

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Akanksha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Akanksha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Akanksha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Akanksha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Akanksha

Personality Compatibility


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