Al Fahad Laskar

Commander
DISC Type : D

Associate - Product Marketing at EnKash

Gurugram, Haryana, India

Overview

Al Fahad Laskar is a product marketing professional at EnKash, specializing in B2B payments and SaaS. He focuses on turning complex fintech concepts into clear, compelling narratives that drive growth. He holds a Post Graduate Diploma in Management from MDI Murshidabad and a certification in Generative AI from Microsoft and LinkedIn.

His leadership experience extends beyond his corporate roles, having headed the PR, Media, and Web Committee during his post-graduate studies. He led a team of over 30 members, focusing on enhancing the institutions digital presence and cultivating strong relationships with media partners, showcasing a foundational passion for strategic communications.

Unique fact: While at MDI Murshidabad, he successfully led a 31-member committee to significantly boost the institutions online engagement and media visibility.

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Bringing Products to Market
His core expertise involves developing go-to-market strategies, competitive positioning, and sales enablement for B2B technology solutions at EnKash and Vantage Circle.
Product Storytelling
He is passionate about creating compelling narratives that clearly communicate the value of complex products to drive customer adoption and engagement.
Fintech Innovation
His current role at EnKash and prior internships at fintech startups like Pi42 and TaxNodes demonstrate his focus on the financial technology sector.

Media Appearances

Al has no verified media appearances

Work History

7-2025
Associate - Product Marketing at EnKash
11-2024 - 7-2025
Associate - Product Marketing at Vantage Circle
6-2024 - 11-2024
Management Trainee - Marketing at SBI Life Insurance Co. Ltd.
3-2024 - 4-2024
Marketing Intern at Pi42
4-2023 - 3-2024
Secretary/Committe Head - PR Media and Web Committee (Syndekon) at Management Development Institute Murshidabad

Education

7-2022 - 3-2024
Post Graduate Diploma in Management from Management Development Institute Murshidabad
7-2019 - 7-2022
Bachelor of Commerce - BCom from The Bhawanipur Education Society College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Gurugram, Haryana, India Job Level : N/A Designation : Associate - Product Marketing at EnKash
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Insights For Selling To Al Fahad

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Al Fahad is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Al Fahad

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Al Fahad move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Al Fahad take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Al Fahad

Personality Compatibility


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