Harriet Smith

Questioner
DISC Type : c

Chief Executive Officer at Braeburn Care Ltd

United Kingdom

Overview

Harriet is the CEO of both Sammons Recruitment Group and Braeburn Care, an award-winning entrepreneur with deep expertise in the social care sector. An alumna of the Goldman Sachs 10, 000 Small Businesses program, she has a proven track record of strategic leadership, business development, and M&A.

Outside of her dual CEO roles, she is a dedicated mother and a Trustee for Aspens Charities, actively participating in fundraising. She enjoys property renovation projects, discovering new restaurants, and traveling. Her values are centered on family, community, and making a positive impact through her work.

Interesting fact: Harriet grew up in the Middle East, living in both Bahrain and Oman until she was 14.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Entrepreneurial Resilience
An award-winning entrepreneur who navigated one business through the pandemic while making the decision to close and later successfully relaunch another.
Social Care Leadership
Has over a decade of hands-on and strategic experience, having founded and led multiple home care service businesses from the ground up.
Community Fundraising
Actively serves as a Trustee for Aspens Charities, participating in fundraising events like sponsored coastal walks to support the cause.

Media Appearances

Harriet has no verified media appearances

Work History

2-2024
Chief Executive Officer at Braeburn Care Ltd
11-2019
Chief Executive Officer at Sammons Recruitment Group
12-2014 - 6-2020
Founder and Managing Director at Braeburn Care Ltd
5-2014 - 12-2014
Founder and Managing Director at Expertise Homecare
8-2013 - 5-2014
Registered Manager at Caremark Ltd

Education

2006 - 2007
Foundation degree from Ravensbourne University London
2002 - 2006
A level from Bethany School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Braeburn Care Ltd
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Insights For Selling To Harriet

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harriet is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Harriet

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Harriet move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Harriet take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Harriet

Personality Compatibility


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