Alan Chevereau 🦸

Doer
DISC Type : sd

Fondateur at Heroic Impulsion

Orléans, Centre-Val de Loire, France

Overview

Alan Chevereau is the founder of Heroic Impulsion, an SEO expert with over seven years of experience specializing in helping small businesses and independents. A graduate of EM Strasbourg Business School, he has generated over a million SEO visits for clients, who describe his advice as clear and pertinent.

Residing in the Orléans area, Alan shows a strong sense of principle in his personal affairs, such as seeking legal counsel for a consumer rights issue. He values transparency and directness, believing in consistent effort and proper routines over shortcuts.

He guarantees a 50% increase in SEO traffic in six months, or he will continue the work for free.

Personality Overview

Long-term Focused

Results Focused

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

No-BS SEO
He openly criticizes industry hype and misleading "magic tools, " advocating for fundamental, consistent, and transparent SEO practices.
Small Business Growth
His entire professional focus is dedicated to helping TPEs (very small businesses) and independent entrepreneurs dramatically increase their organic traffic and sales.
Content-First Strategies
He is actively running a project based on creating daily content without focusing on backlinks, highlighting his belief in content as a primary SEO driver.

Media Appearances

Alan has no verified media appearances

Work History

7-2023
Fondateur at Heroic Impulsion
1-2025
Responsable de projet référencement SEO at Studio Ennoblir
10-2022
Fondateur at Digital Impulse.fr
7-2021
Co-fondateur at RC web
12-2024
Responsable de projet référencement SEO at GRANECO

Education

2017 - 2020
Master from EM Strasbourg Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Orléans, Centre-Val de Loire, France Job Level : N/A Designation : Fondateur at Heroic Impulsion
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alan

Personality Compatibility


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