Alan Finta

Questioner
DISC Type : c

Frozen Breakfast Category Advisor, Team Albertsons at Kellanova

Rocklin, California, United States

Overview

Alan Finta is a Manager of Category Management at Kellanova, specializing in the CPG food sector. An expert in data analysis using IRI and ACNielsen, he develops strategic plans and schematics for major retail partners. He holds a B. S. in Business Administration from California State Polytechnic University-Pomona.

He demonstrates a commitment to continuous self-improvement, having recently completed courses in confident public speaking, strategic thinking, and overcoming overthinking. These certifications highlight his dedication to both personal and professional development and his desire to enhance his skills.

Alan possesses a unique ability to manage and advise specific, high-value customer teams, having led category efforts for both Albertsons and Safeway.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

CPG Category Management
His entire career at Kellanova and Kellogg has been focused on category management roles within the CPG industry, specifically for food and HBA categories.
Retailer Partnerships
He has extensive experience as a category advisor and lead for major retail teams, including Albertsons and Safeway, indicating a focus on collaborative growth.
Data-Driven Insights
He is an expert in leveraging IRI and ACNielsen databases for promotional analysis, space-to-sales analysis, and developing brand reviews.

Media Appearances

Alan has no verified media appearances

Work History

9-2024
Frozen Breakfast Category Advisor, Team Albertsons at Kellanova
10-2023
Category Manager, Team Albertsons Cracker/OTG Lead at Kellanova
7-2016 - 10-2023
Manager, Category Management - Team Albertsons Cracker Lead at Kellogg Company
1-2011 - 6-2016
Western Region - Associate Manager, Category Management at Kellogg Company
8-2009 - 12-2010
Associate Manager, Category Management - Team Safeway at Kellogg Company

Education

1985 - 1990
B.S. in Business Administration from California State Polytechnic University-Pomona

More Information

Social Presence :

Prographics :

Exp : 31 Location : Rocklin, California, United States Job Level : Senior Designation : Frozen Breakfast Category Advisor, Team Albertsons at Kellanova
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alan

Personality Compatibility


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