Carol Leard

Inspirer
DISC Type : id

Category Manager South Region Team at Kellogg

Linwood, North Carolina, United States

Overview

Carol Leard is an experienced Associate Manager in Category Management, currently with the South Region Team at Kellogg. Her career is marked by deep expertise in both category and space management, developed through roles at Kellanova and CROSSMARK.

Based on her professional history and interests in companies like Mondelēz International and JDA Software, Carol appears deeply engaged with the consumer packaged goods industry and the technologies that drive retail success.

Peers describe her as an asset to any company, highlighting that her knowledge of Space Management is unparalleled.

Personality Overview

Generous

Confident & Optimistic

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Category Management
Her core responsibility and career focus, with experience as a Category Manager for the South Region Team at major brands like Kellogg and Kellanova.
Space Management
Considered a subject matter expert in this area, having served as a Technical Advisor and praised by colleagues for her exceptional knowledge.
CPG Industry
Her career at Kellogg and interest in companies like Mondelēz International indicate a strong focus on the consumer packaged goods sector. [Predicted]

Media Appearances

Carol has no verified media appearances

Work History

12-2005
Category Manager South Region Team at Kellogg
12-2005
Category Manager Kellanova at Kellanova
1-1986 - 12-2005
Category Management-Space Management-Technical Advisor at CROSSMARK

Education

Carol has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : Linwood, North Carolina, United States Job Level : Middle Designation : Category Manager South Region Team at Kellogg
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Carol

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Carol take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Carol

Personality Compatibility


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