Alan Metcalfe is the GM for Europe at Keychain, an AI-powered platform for CPG manufacturing, where he leads the companys expansion into Europe. He was previously MD of FULFIL Nutrition, guiding it to an acquisition by the Ferrero Group, and also held a marketing director role at Red Bull. He holds an MBA from the University of Oxfords Saïd Business School.
Interesting fact: Alan won multiple awards, including Gold for "Best use of Creative Technology", for creating a Red Bull Cliff Diving virtual reality experience on the Oculus Rift.
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