Alan Metcalfe in

Alan Metcalfe

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GM - Europe at Keychain
📍 Greater Dublin, Ireland

Alan Metcalfe is the GM for Europe at Keychain, an AI-powered platform for CPG manufacturing, where he leads the companys expansion into Europe. He was previously MD of FULFIL Nutrition, guiding it to an acquisition by the Ferrero Group, and also held a marketing director role at Red Bull. He holds an MBA from the University of Oxfords Saïd Business School.

Interesting fact: Alan won multiple awards, including Gold for "Best use of Creative Technology", for creating a Red Bull Cliff Diving virtual reality experience on the Oculus Rift.

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Experience
8 Years
Current Role
GM - Europe
Job Level
Senior
Location
Greater Dublin, Ireland
Personality Overview

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Priorities

Topics Alan cares about

CPG Manufacturing
His current role as GM, Europe for Keychain is focused on transforming the CPG supply chain with an AI-powered manufacturing platform.
European Market Expansion
[Predicted] He was specifically hired to lead Keychain's growth into Ireland and the UK, a key focus of his current role.
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Career

Work history

9-2025
GM - Europe
Keychain
7-2017
Founder
Æffect
3-2025
Mentor
Techstars
1-2025
Investor
Kaldi Financial Technology
11-2024
Board Member
onform
In the press

Media appearances

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Education
Private Equity
Saïd Business School, University of Oxford
2019 - 2021
Master of Business Administration - MBA
Saïd Business School, University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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