Alan Metcalfe

Enthusiast
DISC Type : i

GM - Europe at Keychain

Greater Dublin, Ireland

Overview

Alan Metcalfe is the GM for Europe at Keychain, an AI-powered platform for CPG manufacturing, where he leads the companys expansion into Europe. He was previously MD of FULFIL Nutrition, guiding it to an acquisition by the Ferrero Group, and also held a marketing director role at Red Bull. He holds an MBA from the University of Oxfords Saïd Business School.

Interesting fact: Alan won multiple awards, including Gold for "Best use of Creative Technology", for creating a Red Bull Cliff Diving virtual reality experience on the Oculus Rift.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

CPG Manufacturing
His current role as GM, Europe for Keychain is focused on transforming the CPG supply chain with an AI-powered manufacturing platform.
European Market Expansion
[Predicted] He was specifically hired to lead Keychain's growth into Ireland and the UK, a key focus of his current role.
Brand Scaling
He has a track record of scaling global businesses, notably as the former MD of FULFIL Nutrition, which was acquired by Ferrero.

Media Appearances

Alan has no verified media appearances

Work History

9-2025
GM - Europe at Keychain
7-2017
Founder at Æffect
3-2025
Mentor at Techstars
1-2025
Investor at Kaldi Financial Technology
11-2024
Board Member at onform

Education

Private Equity from Saïd Business School, University of Oxford
2019 - 2021
Master of Business Administration - MBA from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Dublin, Ireland Job Level : Senior Designation : GM - Europe at Keychain
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alan

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alan take some risk or not?

  • They can take some low-probability risks if needed.

You And Alan

Personality Compatibility


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