Alan Ricardo Rivera Cancino

Alan Ricardo Rivera Cancino is the CEO and Co-Founder of Green Earth, leveraging his background in business strategy and transformation from Tecnológico de Monterrey. His career includes experience as a consultant at Crassum Consulting, providing him with a solid foundation in business advisory before moving into entrepreneurship.

Outside of his primary role, Alan maintains a keen interest in the professional services sector, following major firms like Deloitte and PwC. This reflects a deep-seated fascination with corporate strategy and the dynamics of global consulting, aligning with his educational and professional background.

He is passionate about the global energy transition, noting that 92% of new energy capacity installed worldwide in 2024 was renewable.