Alan Rossi Juliani

Critic
DISC Type : C

Sr. Branding & Digital Marketing Manager at Hypera

São Paulo, São Paulo, Brazil

Overview

Alan Rossi Juliani is the Senior Branding & Digital Marketing Manager at Hypera Pharma, where he leads strategy for brands like Mantecorp Skincare and Vitasay. With an MBA from ESPM and a background in integrated communication across digital, PR, and e-commerce, he excels at developing customer-centric campaigns that drive brand preference.

Beyond his professional achievements, Alans identity is proudly rooted in his family life. He leads his professional introduction by identifying himself as a father, signaling that his role as a parent is a significant and valued part of who he is.

Unique fact: Alan highlights his role as "Bella’s dad" at the very top of his professional bio.

Personality Overview

Objective Thinker

Critic

ROI Driven

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Skincare Marketing
Heads brand strategy for Mantecorp Skincare, organizing high-profile events in locations like Paris and partnering with influencers and dermatologists to boost brand visibility.
Live Commerce
Actively explores new sales channels, such as executing a successful live shopping event for Mantecorp Skincare on the iFood app to drive direct engagement and sales.
Integrated Campaigns
His experience spans creating comprehensive ON and OFF campaigns, aligning creation, media, social planning, and PR for major brands at Hypera and previously at Claro Brasil.

Media Appearances

Alan has no verified media appearances

Work History

9-2021 - 12-2025
Sr. Branding & Digital Marketing Manager at Hypera
3-2021 - 9-2021
Content | Communication HUB at Claro Brasil
11-2020 - 3-2021
Brand Communication | Growth at Claro Brasil
1-2017 - 10-2020
ON and OFF Advertising Campaign Coordinator at Claro Brasil
1-2011 - 9-2012
Latam Account Supervisor for J&J, Ambev and UOL. at Mullen Lowe Brasil

Education

2018 - 2020
Master of Business Administration - MBA from ESPM Escola Superior de Propaganda e Marketing
2010 - 2010
Digital Media from New York University

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Sr. Branding & Digital Marketing Manager at Hypera
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alan

Personality Compatibility


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