Alan Ruchtein is a sales coach and founder of the Modern Seller Program, focused on fixing broken sales pipelines and enhancing sales rep performance. Drawing on his experience at EAE Business School, he equips teams with modern, AI-driven strategies. People who have worked with him describe him as a knowledgeable, effective, and game-changing sales advisor.
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Experience
9 Years
Current Role
Founder
Job Level
Leadership
Location
Barcelona, Catalonia, Spain
Personality Overview
How Alan shows up
Decisive
Strong-Willed
Risk-Taker
They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.
Priorities
Topics Alan cares about
Modern Selling
He founded the Modern Seller Program to help sales professionals move beyond outdated techniques and improve performance with proven, modern strategies.
Sales Burnout
He provides advice on avoiding burnout through strategies like prioritizing tasks, delegating effectively, and taking breaks to recharge, such as walking or working out.
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Career
Work history
8-2024
Founder
Alan Ruchtein
1-2026
Narrative Partner
Enginy.ai (formerly Genesy)
7-2024
Certified Expert
Instantly.ai
5-2024
Advisor
Limelight
4-2022
Founder
The Startup Effect
In the press
Media appearances
There's No "One Way" To Do Sales ft. Alan Ruchtein - Outbound Wizards by SalesRobot. Featured in Spotify (Outbound Wizards by SalesRobot)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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