Alastair Fairbairn

Wildcard
DISC Type : sic

Managing Director at Branch Out Plants

Chichester, England, United Kingdom

Overview

Alastair is a results-oriented Managing Director with a proven track record of propelling business growth in the horticulture industry. He previously served as Commercial Director for the award-winning Greenwood Plants, specializing in purchasing, sales, and operations. He holds a certification in Sales Negotiation.

He earned a unique certification in "Financial Freedom: A Proven Path to All the Money You Will Ever Need. "

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Horticulture Sales
His recent activity focuses on promoting specific plant varieties and encouraging engagement with his company's sales team to drive revenue.
Strategic Growth
His professional focus is on identifying new market opportunities, developing strategic initiatives, and fostering strong client relationships to move the business forward.
Sustainable Horticulture
His previous company, where he was Commercial Director, won awards for sustainability and achieved 100% peat-free production, reflecting an industry trend he was part of.

Media Appearances

Alastair has no verified media appearances

Work History

4-2025
Managing Director at Branch Out Plants
1-2022 - 8-2024
Commercial Director at Greenwood Plants Ltd
10-2015 - 1-2022
Purchasing Manager at Greenwood Plants Ltd
8-2013 - 10-2015
Lead Purchasing Co-Ordinator at Greenwood Plants Ltd
8-2009 - 4-2013
Company Director at Guestcare Ltd

Education

1998 - 2002
Education details unavailable from Stanbridge Earls School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Chichester, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Branch Out Plants
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Insights For Selling To Alastair

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alastair is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alastair

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Alastair move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alastair take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alastair

Personality Compatibility


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