Alastair Islip

Inspirer
DISC Type : di

European Managing Director at Nulo Pet Food

Wetherby, England, United Kingdom

Overview

Alastair Islip is the European Managing Director at Nulo Pet Food, leading the brands expansion across Europe. With nearly 20 years in FMCG and retail, including senior roles at Pets at Home, he specializes in driving growth and building strategic partnerships. He attended The University of Manchester.

Outside of work, Alastair values his long-standing friendships, some dating back to infant school. He is physically active and participates in challenging charity events, such as completing the demanding Yorkshire Three Peaks hike with his closest friends to raise money for important causes.

He recently walked over 25 miles with four friends he has known since they were in infant school.

Personality Overview

Generous

Decisive

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

European Market Expansion
Currently leading Nulo Pet Food's entry into the European market, responsible for shaping strategy, building the team, and developing key retail and distributor partnerships.
Retailer-Supplier Collaboration
Advises retailers and suppliers on strengthening collaboration to drive growth. His focus is on deepening mutual understanding between partners to unlock commercial performance.
Pet Sector Growth
His career includes extensive experience in the pet food industry, notably as the former Head of Trading for food at Pets at Home.

Media Appearances

Alastair has no verified media appearances

Work History

10-2025
European Managing Director at Nulo Pet Food
7-2024 - 9-2025
Independent Consultant at Islip Consulting Services
1-2022 - 8-2024
Head Of Trading (Food) at Pets at Home
9-2021 - 12-2021
Senior Director (Interim) Core Chilled at Asda
6-2019 - 9-2021
Senior Buying Manager: Cooked Meat, Pies, Salads and Dips at Asda

Education

2002 - 2006
Bachelor of Science (B.Sc.) from The University of Manchester
2004 - 2005
Bachelor of Applied Science (B.A.Sc.) from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 8 Location : Wetherby, England, United Kingdom Job Level : Mid-senior Designation : European Managing Director at Nulo Pet Food
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Insights For Selling To Alastair

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alastair is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alastair

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alastair move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alastair take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alastair

Personality Compatibility


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