Jodi Baxter

Evaluator
DISC Type : csd

Vice-president, 5G and Industry Solutions at TELUS Business

St Albert, Alberta, Canada

Overview

As Vice-president of 5G & Industry Solutions at TELUS, Jodi has over 20 years of experience in telecommunications. She is a recognized leader in diversity and inclusion who grew the companys IoT business from third to first in market share. Holding an MBA from the University of Victoria, her expertise spans 5G, IoT, and cybersecurity.

She recently spearheaded the launch of a Quantum-Safe VPN service, proactively future-proofing network security for customers against the threat of quantum computing.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Quantum-Safe Security
Is proactively launching services like a Quantum-Safe VPN to protect customers against future encryption-breaking threats from quantum computers.
Sovereign AI
Proudly promotes the TELUS Sovereign AI Factory, recently named Canada's fastest supercomputer, to build world-class technology infrastructure in Canada.
5G for Public Good
Highlights practical 5G applications that benefit society, such as connected ambulances for stroke victims and using drones for reforestation.

Media Appearances

Jodi has no verified media appearances

Work History

4-2024
Vice-president, 5G and Industry Solutions at TELUS Business
11-2022 - 4-2024
Vice President - 5G & IoT Connectivity at TELUS
7-2019 - 4-2024
Director Products and Services at TELUS
10-2017 - 7-2019
Director Products Services at TELUS

Education

2015 - 2017
Master of Business Administration - MBA from University of Victoria
1995 - 1999
Bachelor of Commerce from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 8 Location : St Albert, Alberta, Canada Job Level : N/A Designation : Vice-president, 5G and Industry Solutions at TELUS Business
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Insights For Selling To Jodi

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jodi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jodi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jodi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jodi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jodi

Personality Compatibility


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