Alastair Whiteley

Questioner
DISC Type : c

Founder & Chief of AI Product at Agency Delta | Deltabase.io

London, England, United Kingdom

Overview

Alastair Whiteley is the Founder and Chief of AI Product at Deltabase. io, an AI-driven competitive intelligence platform. With over 20 years of experience in data analytics, machine learning, and finance, he leads product development and strategy. He is a Chartered Accountant and studied at the University of Exeter and Cambridge Judge Business School.

He has authored several white papers and articles on topics including collaborative culture, supportive leadership, workforce strategy, and digital transformation. He often explores how data-driven insights can shape business strategy, culture, and performance.

His stated professional mission is to build AI capable of automating the strategic research and C-level reporting that defined much of his early career.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI-Driven Intelligence
As the Founder and Chief of AI Product at Deltabase. io, his entire focus is on building an AI platform to deliver competitive intelligence and strategic insights.
Future of Work
He publicly shares his perspective on how AI is redefining jobs and disagrees with the narrative that it will simply eliminate white-collar roles.
Workplace Culture
He writes articles and white papers on how data can measure and shape corporate culture, covering collaboration, leadership, and career progression.

Media Appearances

Alastair has no verified media appearances

Work History

4-2019
Founder & Chief of AI Product at Agency Delta | Deltabase.io
6-2017 - 4-2019
Founder & Chief Financial Officer at Decision Agency
6-2011 - 6-2018
Director Data and Analytics at The Berkeley Partnership
5-2010 - 5-2011
Commercial Finance Manager at Eversheds Sutherland
9-2006 - 11-2009
Senior Associate Transaction Services at PricewaterhouseCoopers LLP

Education

2019 - 2020
Digital Disruption from Cambridge Judge Business School
2000 - 2003
BAccF from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Chief of AI Product at Agency Delta | Deltabase.io
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Insights For Selling To Alastair

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alastair is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alastair

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alastair move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alastair take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alastair

Personality Compatibility


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