Alberte Ewald Theill Frandsen

Critic
DISC Type : C

Global Brand Manager at VELUX

Denmark

Overview

Alberte Ewald Theill Frandsen is the Global Brand Manager at VELUX, where she has progressed through several roles. A graduate of Copenhagen Business School, she is described as ambitious and hard-working. Her key achievement includes leading the development and launch of VELUXs new corporate visual identity in 2022.

She spearheaded the complete overhaul of VELUXs corporate visual identity, a major milestone that better reflects the brands focus on transforming spaces.

Personality Overview

ROI Driven

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Corporate Rebranding
She was the primary owner and project manager for the development and successful launch of VELUX's new corporate visual identity in 2022.
Brand Guardianship
As the primary owner of brand guidelines and CVI, she is responsible for brand and trademark guardianship on a global scale.
Social-First Campaigns
Her role explicitly involves the development of global campaigns designed with social media as the primary channel to reach homeowners.

Media Appearances

Alberte has no verified media appearances

Work History

6-2022
Global Brand Manager at VELUX
5-2021 - 6-2022
Brand Management Coordinator at VELUX
8-2020 - 5-2021
Global Social Media Assistant at VELUX
2-2019 - 6-2020
Marketing & Communications Student at Meltwater
7-2015 - 12-2019
Waitress at Ravage Restaurant & Bar at Sovino Brands

Education

2019 - 2021
Cand.merc.(kom) from Copenhagen Business School
2016 - 2019
Bachelor (BA) Intercultural Market Communications from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denmark Job Level : Middle Designation : Global Brand Manager at VELUX
URL has been copied!

Insights For Selling To Alberte

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberte is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alberte

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alberte move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alberte take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alberte

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.