Karoline Thorsøe Elmstrøm

Pioneer
DISC Type : sdi

Senior Director, Global Branding & Marketing. Brand Management at VELUX

Holte, Capital Region of Denmark, Denmark

Overview

Karoline is a seasoned marketing leader specializing in global branding and strategy for major international companies like VELUX, Chr. Hansen, and Coloplast. With leadership training from IMD, she is passionate about developing teams to achieve measurable results. People who have worked with her describe her as professional, passionate, and having an extremely high drive.

She describes herself as an outgoing and empathetic person who excels as a strong presenter. Karoline is highly motivated by leading others, helping them develop their professional potential, and ensuring the team collectively reaches its goals. Her focus is on transforming strategy into tangible marketing outcomes.

Interesting fact: She considers the VELUX sponsorship of the Tour de France the most exciting project she has been a part of in her career.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Global Brand Strategy
Her career has centered on owning and implementing global marketing and branding strategies for large corporations like VELUX and Coloplast across numerous international markets.
Team Leadership
She is passionate about leading teams and developing people's potential, a consistent theme in her self-described motivations and professional summary.
Cycling Sponsorships
She has shown immense recent passion and engagement for VELUX's sponsorship of the Tour de France, calling it an epic and exciting project.

Media Appearances

Karoline has no verified media appearances

Work History

9-2022
Senior Director, Global Branding & Marketing. Brand Management at VELUX
5-2021 - 8-2022
Director Global Branding & Marketing, Human Health at Chr. Hansen
5-2019 - 4-2021
Head of Ostomy Care Marketing, Global Marketing & Activation at Coloplast
9-2018 - 8-2019
Head of Corporate Branding at Coloplast
8-2016 - 4-2019
Senior Strategic Brand Communication Manager - Global Marketing at Coloplast

Education

5-2023 - 2-2024
LEAD - Leadership management program from IMD
5-2019 - 5-2019
Education details unavailable from Coloplast Management Program

More Information

Social Presence :

Prographics :

Exp : 12 Location : Holte, Capital Region of Denmark, Denmark Job Level : Senior Designation : Senior Director, Global Branding & Marketing. Brand Management at VELUX
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Insights For Selling To Karoline

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karoline is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Karoline

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Karoline move?

  • They are generally fast movers and can take quick decisions
  • Can Karoline take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Karoline

Personality Compatibility


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