Alberto Actis Dana

Observer
DISC Type : ci

Head of Software at Matica Group

Turin, Piedmont, Italy

Overview

Alberto Actis Dana serves as the Head of Software at Matica Group, specializing in machine control software and warehouse management systems. He leads projects from concept to completion, integrating components like serial devices, Modbus, and REST APIs while expertly managing stakeholder and client relationships.

Beyond his formal role, Alberto explores emerging technologies for personal projects, recently experimenting with AI coding assistants like Claude. He actively follows industry leaders such as Google and Microsoft, staying current with the latest advancements in the software development landscape.

He is hands-on with new tech, even building his own solutions to automate tedious tasks like transferring development logs when using AI coding tools.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Machine Control
He has deep experience maintaining, customizing, and enhancing machine control software and system-specific SDKs to meet unique customer and sales department requests.
Warehouse Management Systems
Pivotal in tailoring WMS software to specific client logistics needs by developing custom plugins and enhancing the core software package in a previous role.
C# Development
Actively recruits junior developers with C# experience, indicating it's a core technology for his team and projects at Matica Group.

Media Appearances

Alberto has no verified media appearances

Work History

4-2024
Head of Software at Matica Group
4-2019 - 4-2024
Head of Software Development at IXLA
11-2013 - 3-2019
Software Developer at XTphere S.r.l.
11-2013 - 3-2019
Senior Software Development Engineer at INCAS
10-2011 - 11-2013
Software Developer at Exida Development

Education

Education details unavailable from IIS C. Olivetti

More Information

Social Presence :

Prographics :

Exp : 16 Location : Turin, Piedmont, Italy Job Level : Mid-senior Designation : Head of Software at Matica Group
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alberto

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Alberto take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alberto

Personality Compatibility


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