Alberto Araujo

Examiner
DISC Type : cs

CEO at Innovak Global

Chihuahua, Mexico

Overview

Alberto Araujo is the CEO of Innovak Global, an expert in agricultural biostimulation. His career blends industry leadership with a distinguished background in academia, having served as a Rector at Tecnológico de Monterrey. He holds a Doctorate in Economics and Masters degrees in both Industrial Engineering and Administration, specializing in corporate strategy and innovation.

He is deeply committed to sustainable agriculture and regional economic growth, serving on the boards of several Chihuahua-based organizations, including GCC and economic development councils. Alberto actively explores global innovation ecosystems, having undertaken professional missions to hubs like Silicon Valley, Tel Aviv, and Bangalore to foster new ideas and partnerships.

Unique fact: Alberto first served as a strategic consultant and board member for Innovak Global before being appointed its CEO.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Sustainable Agriculture
He frequently speaks on developing a more sustainable agriculture sector globally, emphasizing biorational solutions and zero-residue food production as core to his company's mission.
Root System Health
Leads a company that is a global specialist in the rhizosphere (the root ecosystem), focusing Innovak's R&D and product portfolio on root biostimulation and health.
Academic-Industry Collaboration
His career embodies this, moving from a top leadership role as Rector at Tecnológico de Monterrey to CEO, demonstrating a strong belief in bridging academia and business.

Media Appearances

Alberto has no verified media appearances

Work History

1-2014
CEO at Innovak Global
Rector de la Zona Norte del ITESM at Tecnológico de Monterrey
Director del ITESM Campus Chihuahua at Tecnológico de Monterrey
Director del ITESM Campus Ciudad Juárez at Tecnológico de Monterrey

Education

Doctorado en Economía from University of Havana
Maestría en Ciencias especialidad Ingeniería Industrial from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chihuahua, Mexico Job Level : Leadership Designation : CEO at Innovak Global
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Alberto

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Alberto take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Alberto

Personality Compatibility


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