Alberto Della Rossa

Critic
DISC Type : C

Freelance Senior Copywriter at Coccodè Creative

Genoa, Liguria, Italy

Overview

Alberto Della Rossa is a freelance senior copywriter who has contributed to award-winning projects, including campaigns recognized at Pentawards and Mediastars. A graduate of Università Ca Foscari Venezia and 24ORE Business School, he holds an Advanced SEO certification. Colleagues describe him as creative, versatile, and professional.

Outside of his agency work, Alberto is a published author in a fantasy anthology, showcasing a personal passion for creative writing and storytelling. He also appears to value personal fitness, having been a member of a gym in Verona.

Unique fact: He has a knack for creating compelling brand narratives, even using local Friulian dialect and folklore to name and theme a line of wines.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Award-winning Campaigns
He was the copywriter for projects with Advision that won a 2023 Pentawards award and received a nomination at Mediastars 2023.
Creative Rebranding
He describes a major corporate rebrand as one of the most complex and structured projects he has participated in, showing his depth in brand transformation.
SEO-driven Content
With a certification in Advanced SEO and a self-described "SEO knack, " he focuses on creating written content that is designed to perform well organically.

Media Appearances

Alberto has no verified media appearances

Work History

9-2023
Freelance Senior Copywriter at Coccodè Creative
1-2015
Freelance Senior Copywriter at Advision LAB
4-2016
Freelance Senior Copywriter at eWAKE S.r.l.
6-2013
Freelance Copywriter at Libero professionista
3-2016 - 10-2016
Traduttore freelance at Catawiki

Education

2001 - 2008
Bachelor's degree from Università Ca'​ Foscari Venezia
Master's degree from 24ORE Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Genoa, Liguria, Italy Job Level : N/A Designation : Freelance Senior Copywriter at Coccodè Creative
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alberto

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alberto

Personality Compatibility


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