Alejandra M.

Questioner
DISC Type : c

VP of Marketing at Eden

Palo Alto, California, United States

Overview

Alejandra leads marketing at Eden, a health-tech company, where she manages global brand strategy for major industry events. She previously served as a Brand Manager at Bumble and is also the founder of Tesa. She holds a degree in Digital Marketing from New York University.

She is the creator of Lolas, one of the largest womens communities in Latin America, which is dedicated to empowerment, wellbeing, and mental health. Passionate about the female experience, she actively shares valuable content for and about women.

She founded Lolas, a community focused on womens empowerment that has become one of the largest in Latin America.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Healthcare Marketing
Leads marketing for health-tech company Eden, recently managing strategy and design for the world's largest radiology event, RSNA.
Women's Empowerment
Founded Lolas, one of Latin America's largest female communities focused on empowerment, well-being, and mental health.
Community Building
Created and grew Lolas, a massive digital community sharing content centered on the female experience.

Media Appearances

Alejandra has no verified media appearances

Work History

2-2024
VP of Marketing at Eden
2-2023
Fundador at Tesa
6-2020 - 12-2020
Brand Manager at Bumble
5-2018 - 11-2020
Independent Writer at Grupo Semana
6-2015
Founder at Lolas

Education

2017 - 2018
Digital Marketing from New York University
2017 - 2017
Advanced english from Hunter College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Palo Alto, California, United States Job Level : Senior Designation : VP of Marketing at Eden
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Insights For Selling To Alejandra

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alejandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alejandra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alejandra take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alejandra

Personality Compatibility


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