Alejandro (Alex) Mendoza

Inquisitor
DISC Type : Ic

Executive Director at APERTURA Showcase

Temple City, California, United States

Overview

Alejandro Mendoza is the Executive Director of APERTURA Showcase, a platform for Latino cinema. With his firm, Alex Mendoza & Associates, and as a GLG Media Council Advisor, he is a consultant in entertainment financing and distribution for producers and fund managers. Colleagues describe him as professional, resourceful, and efficient. He holds a BA from Columbia College.

Outside of his professional work, Alejandro is a dedicated volunteer for the American Red Cross, serving as a Disaster Action Team Leader and Shelter Manager. His personal posts show a commitment to supporting industry peers and causes like the Actors Fund, demonstrating a strong sense of community.

He combines a high-level career in feature film financing with hands-on work as a first responder to disasters.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Latino Cinema
As Executive Director of APERTURA Showcase, he is dedicated to producing and managing a year-round platform for Latino films in Hollywood.
Film Financing
He consults on feature film revenue forecasts, business plans, and strategic planning for independent producers and investment fund managers.
Event Production
Through his company AMARTE, he provides turn-key event image services, from key art design to large format printing for media walls and banners.

Media Appearances

Alejandro has no verified media appearances

Work History

7-2016
Executive Director at APERTURA Showcase
11-2002
Owner at AMARTE Event Image Specialists
Media Council Advisor at Gerson Lehrman Group
Owner at Alex Mendoza & Associates
Volunteer Disaster Action Team Leader, Shelter Manager, PIO at American Red Cross

Education

1981 - 1984
BA from Columbia College
1976 - 1979
BA from Universidad Nuevo Mundo, A.C.

More Information

Social Presence :

Prographics :

Exp : 23 Location : Temple City, California, United States Job Level : Senior Designation : Executive Director at APERTURA Showcase
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Insights For Selling To Alejandro (Alex)

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro (Alex) is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alejandro (Alex)

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alejandro (Alex) move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alejandro (Alex) take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alejandro (Alex)

Personality Compatibility


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