Alejandro Bosch

Enthusiast
DISC Type : i

Marketing Director at AXA Seguros

Naucalpan de Juárez, México, Mexico

Overview

Alejandro Bosch is a seasoned marketing executive, currently serving as the Marketing Director at AXA Seguros in Mexico. His extensive career includes vice president and management roles at major companies like Nabisco and Vitro. Educated at the Universidad Iberoamericana, he has a deep expertise in marketing, communications, and market research across diverse industries.

Before his current corporate roles, Alejandro founded and managed his own qualitative market research consultancy, AB Factum, showcasing his entrepreneurial spirit.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Insurance Marketing
As the current Marketing Director for AXA Seguros, he is a key figure in the marketing of insurance products in Mexico.
Brand Management
His career includes senior marketing and trade marketing roles at major consumer brands like Nabisco and Vitro.
Qualitative Research
He founded and served as President and General Manager of AB Factum, a consultancy specializing in qualitative market research.

Media Appearances

Alejandro has no verified media appearances

Work History

Marketing Director at AXA Seguros
10-2008
Marketing Director at AXA Seguros
Marketing/Trade Marketing VP. at NABISCO
Marketing,New products manager at Vitro

Education

Education details unavailable from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 17 Location : Naucalpan de Juárez, México, Mexico Job Level : Mid-senior Designation : Marketing Director at AXA Seguros
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Alejandro

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Alejandro take some risk or not?

  • They can take some low-probability risks if needed.

You And Alejandro

Personality Compatibility


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