Alejandro Garbiras Mercado

Questioner
DISC Type : c

Director Marketing and Sales at ATRATO MEDIA SL

Greater Barcelona Metropolitan Area, Spain

Overview

Alejandro Garbiras Mercado is the CEO and Director of Marketing and Sales at Atrato Media. With a Masters in International Marketing, his experience spans business development and teaching. Colleagues describe him as entrepreneurial, dynamic, and organized, with a talent for bringing out the best in people.

He is an active participant in the technology community, attending major events like Mobile World Congress in Barcelona. Alejandro shows a keen interest in the intersection of new technologies and data privacy, particularly in how they impact society.

Unique fact: He previously served as an Associate Professor at the EADA Business School, teaching applied marketing for new technologies.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Digital Marketing
As CEO and Director of Marketing, he has a deep background in customer acquisition programs, listbroking, and leveraging potential market databases for business development.
Data Privacy
He has shown interest in studies concerning technology's risks to privacy, indicating a focus on responsible data handling in marketing.
Tech Community
Actively participates in major industry events where technology, community, and commerce converge, such as MWC23 in Barcelona.

Media Appearances

Alejandro has no verified media appearances

Work History

3-2018
Director Marketing and Sales at ATRATO MEDIA SL
3-2008 - 3-2018
Consultoría y Desarrollo de Negocio at Arvato Digital Marketing
Profesor Marketing Aplicado a las Nuevas Tecnologías at EADA
Gestor de Proyectos at GARBIRAS.COM
Responsable at GARBIRAS.COM

Education

1997 - 1998
Máster en Marketing Internacional from ESMA
1990 - 1994
Publicista from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Director Marketing and Sales at ATRATO MEDIA SL
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alejandro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alejandro take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alejandro

Personality Compatibility


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