Alejandro Madrid

Judge
DISC Type : Dc

VP, Head of Corporate Marketing at GE HealthCare

Austin, Texas, United States

Overview

Alejandro has no verified overview

Personality Overview

Objective Thinker

Generally Skeptic

Demanding

They are very proud of what they do.  They like to act fast and expect others to do the same. They respond well to strong and respectful communication.

Topics They Care About

Alejandro has no verified topics they care about

Media Appearances

Alejandro has no verified media appearances

Work History

8-2025
VP, Head of Corporate Marketing at GE HealthCare
11-2024 - 8-2025
VP, Head of Corporate Brand and Digital Marketing at GE HealthCare
5-2023 - 10-2024
VP, Head of Corporate Digital Marketing at GE HealthCare
3-2021 - 4-2023
VP Digital Marketing at Dell Technologies
5-2018 - 4-2021
VP Global Brand, Creative & Digital Marketing - Consumer & Small Business at Dell Technologies

Education

2007 - 2009
MBA from University of Virginia Darden School of Business
1995 - 2000
Bachelor from Universidad de Lima

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Senior Designation : VP, Head of Corporate Marketing at GE HealthCare
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alejandro

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • They can take decisions very fast if you manage to convince them.
  • Can Alejandro take some risk or not?

  • The risks don’t matter much to them.

You And Alejandro

Personality Compatibility


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