Alejandro McCormack

Critic
DISC Type : C

Co-Founder & CEO at Ábaco

San Salvador, El Salvador

Overview

Alejandro is the Co-Founder and CEO of Ábaco, the first B2B fintech focused on SMB lending in Latin America’s frontier markets. His career includes scaling fintechs in Europe and Central America, such as N26 and n1co. He holds an MBA from Esade and is a key figure in El Salvadors fintech ecosystem.

Having lived in Berlin for eight years, Alejandro is a father whose perspective on success has shifted to building a lasting legacy for his children and his region. He is passionate about design, art, and music, and is even involved with a radio station in Mexico.

Unique fact: His first startup failed, an experience he considers crucial for teaching him valuable lessons about timing, patience, and resilience.

Personality Overview

Information Seeker

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Fintech in LatAm
He is dedicated to transforming the financial landscape of Central America, founding Ábaco to solve the credit access problem for small and medium-sized businesses.
SMB Empowerment
His current venture, Ábaco, is a tool for economic empowerment, providing essential liquidity and credit to entrepreneurs in underserved frontier markets.
Building a Legacy
His personal motivation has evolved from seeking freedom to creating a positive impact that his children can be proud of and that benefits society.

Media Appearances

Alejandro has no verified media appearances

Work History

11-2023
Co-Founder & CEO at Ábaco
1-2022 - 12-2023
COO at n1co
3-2019 - 3-2021
Country Manager at Raisin
1-2021
Council Member for Fintech at GLG
Product Management at N26

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Esade
2017 - 2017
Master of Business Administration (M.B.A.) from Keio University

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Salvador, El Salvador Job Level : Leadership Designation : Co-Founder & CEO at Ábaco
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alejandro

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alejandro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alejandro

Personality Compatibility


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