Dafydd Pugh Williams

Evaluator
DISC Type : scd

Managing Director - Scotland Brand Homes & Global Brand Director Brora and Port Ellen at Diageo

Edinburgh, Scotland, United Kingdom

Overview

Dafydd has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Dafydd has no verified topics they care about

Media Appearances

Dafydd has no verified media appearances

Work History

12-2025
Managing Director - Scotland Brand Homes & Global Brand Director Brora and Port Ellen at Diageo
6-2024 - 12-2025
Managing Director - Scotland Brand Homes at Diageo
3-2024 - 6-2024
Global Marketing Transformation Project Director (VP) at Diageo
7-2010 - 10-2011
National Account Manager - Tesco - Republic of Ireland at Anheuser-Busch InBev
12-2009 - 7-2010
National Account Manager - Majestic Wine and Beams - United Kingdom at Anheuser-Busch InBev

Education

2003 - 2007
MA from Durham University
4-2023 - 8-2023
Leading Sustainable Corporations Programme from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 5 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Managing Director - Scotland Brand Homes & Global Brand Director Brora and Port Ellen at Diageo
URL has been copied!

Insights For Selling To Dafydd

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dafydd is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dafydd

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dafydd move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dafydd take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dafydd

Personality Compatibility


Other Diageo Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.