Alejandro Sobrino Beltrán

Critic
DISC Type : C

Chief Information Officer at Grupo Viajes El Corte Inglés

Palma, Balearic Islands, Spain

Overview

Alejandro is a technology executive with over 16 years of experience, including roles as CTO and CIO at major travel companies like Grupo Viajes El Corte Inglés and Logitravel. He specializes in leading large engineering teams, driving digital transformation, and aligning IT strategy with business goals to foster growth.

He is passionate about continuous improvement and innovation within technology teams. His online activity shows a focus on fostering strong engineering cultures through clear processes, constant communication, and effective leadership that empowers teams to grow and innovate independently. He holds an MS from Universitat de les Illes Balears.

Unique fact: He spearheaded the technology due diligence and merger between Logitravel and Viajes El Corte Inglés during the COVID-19 pandemic.

Personality Overview

Negotiator

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Engineering Leadership
Shares content on building effective engineering cultures, focusing on topics like delegation, team empowerment, and fostering continuous improvement.
Technology Strategy
His experience centers on creating and executing long-term IT strategic plans to support B2B and B2C business goals across multiple countries.
Digital Transformation
Has a track record of managing complex digital transformation projects and creating value through technology in the travel industry.

Media Appearances

Alejandro has no verified media appearances

Work History

11-2022 - 1-2024
Chief Information Officer at Grupo Viajes El Corte Inglés
3-2022 - 11-2022
Chief Technology Officer at Grupo Viajes El Corte Inglés
9-2020 - 3-2022
Chief Technology Officer at Logitravel
8-2018 - 9-2020
Executive Manager at Logitravel
9-2016 - 9-2018
Marketing Manager at Logitravel

Education

2017 - 2018
Programa de Desarrollo Directivo (PDD) from IESE Business School
2006 - 2012
Master of Science - MS from Universitat de les Illes Balears

More Information

Social Presence :

Prographics :

Exp : 17 Location : Palma, Balearic Islands, Spain Job Level : Leadership Designation : Chief Information Officer at Grupo Viajes El Corte Inglés
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alejandro

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alejandro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alejandro

Personality Compatibility


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