Alejandro Warnken Bermudez

Energizer
DISC Type : I

Sr Director Digital Operations & Customer Service para Latino América at adidas

Chile

Overview

As the Senior Director of Digital Operations & Customer Service for adidas in Latin America, Alejandro Warnken Bermudez is a seasoned leader in ecommerce. He specializes in enhancing customer experience and driving significant business growth, holding an Ing. Comercial degree from UCAB.

He has a professional interest in major technology and ecommerce companies like Google and Amazon, suggesting a focus on digital innovation and market leadership.

Under his leadership, the digital business for adidas in Latin America quintupled in size over five years.

Personality Overview

Big Picture Person

Imaginative

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Experience
Responsible for translating the "voice of the consumer" into improvements, directly impacting NPS scores and creating more recurrent buyers for adidas.
Digital Operations
Oversees the digital operations strategy and project rollouts across adidas's own ecommerce and marketplace channels throughout Latin America.
Ecommerce Growth
Focuses on optimizing the P&L, managing marketing expenses, and driving sales, having previously quintupled the business in five years.

Media Appearances

Alejandro has no verified media appearances

Work History

2-2021
Sr Director Digital Operations & Customer Service para Latino América at adidas
3-2019 - 8-2022
Director de Digital Operations para Latino América at adidas
10-2017 - 3-2019
Sr. Manager Digital Analytics & Business performance para Latino América at adidas
5-2013 - 7-2015
Gerente Trading Falabella.com at Falabella
4-2012 - 4-2013
Product Manager ElectroHogar Falabella.com at Falabella

Education

Ing. Comercial from UCAB - Universidad Católica Andrés Bello

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chile Job Level : Senior Designation : Sr Director Digital Operations & Customer Service para Latino América at adidas
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Insights For Selling To Alejandro

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandro is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alejandro

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alejandro move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alejandro take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Alejandro

Personality Compatibility


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