Laura Espitia López

Critic
DISC Type : C

Inside Sales Leader | Industry-Focused Approach at Globant

Colombia

Overview

Laura Espitia López serves as the Inside Sales Leader for LATAM at Globant, where she drives B2B growth across the CPG, retail, automotive, and manufacturing sectors. She is recognized for her leadership in lead generation and her expertise in leveraging technology to connect with clients and build sales opportunities.

She is passionate about connecting people and ideas with innovative IT solutions. Her recent focus has been on talent acquisition and team building, actively recruiting sales professionals across key Latin American cities like Bogotá, Mexico City, and São Paulo to support Globants regional expansion.

Colleagues describe her as a "great leader" and highlight her advanced skills in using Salesforce Sales Cloud and Pardot to manage client relationships.

Personality Overview

Objective Thinker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

LATAM Sales Growth
As the Lead for Inside Sales in LATAM, her primary focus is on expanding business and building her team across the region.
B2B Lead Generation
Her professional headline and recommendations emphasize her role in driving B2B growth and her skills in lead acquisition, qualification, and follow-up.
Salesforce Ecosystem
A recommendation highlights that she is highly skilled ("muy diestra") in managing both Salesforce Sales Cloud and Pardot.

Media Appearances

Laura has no verified media appearances

Work History

7-2025
Inside Sales Leader | Industry-Focused Approach at Globant
4-2024 - 7-2025
Inside Sales Team Leader LATAM at Globant
11-2020 - 4-2024
Inside Sales Representative at Globant
12-2017 - 11-2020
Marketing & Communications Analyst at Avanxo
2-2016 - 11-2017
Coordinadora de mercadeo y servicio al cliente at Perfect Harmony S.A.S.

Education

2014 - 2017
Magister en Comunicación Estratégica from Universidad de La Sabana
2007 - 2012
Comunicadora Social - Periodista from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Colombia Job Level : Mid-senior Designation : Inside Sales Leader | Industry-Focused Approach at Globant
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Laura

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laura take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laura

Personality Compatibility


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