Ana Abreu

Questioner
DISC Type : c

Head of Strategic Accounts at Ontech Group

Madrid, Community of Madrid, Spain

Overview

Ana is a senior business executive at Ontech Group with over 15 years of experience in technology consulting and international market expansion. A graduate of Esades Leadership Development program, she specializes in digital transformation, leveraging her expertise in AI, Data, and advanced sensor technology to drive growth.

Beyond her corporate roles, Ana possesses an entrepreneurial drive, having co-founded Yoomers. This venture into the accommodation platform space demonstrates her ability to identify market needs and build a business from the ground up, rounding out her executive experience with a founders perspective.

She is a specialist in controlled electromagnetic field (CEMF) sensor technology, a disruptive innovation in near-field detection.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI & Sensor Tech
Her current role at Ontech Group focuses on Controlled Electromagnetic Field sensor technology, and she actively posts about the convergence of AI and sensors.
International Growth
Her professional summary highlights extensive experience in leading international development and turning expansion strategies into tangible value for key partners.
Data-Driven Strategy
As a former Business Unit Director for a data-driven digital transformation consultancy, she is an expert in using data to inform business decisions and strategy.

Media Appearances

Ana has no verified media appearances

Work History

1-2024
Head of Strategic Accounts at Ontech Group
1-2021 - 1-2024
Business Unit Director | Digital Transformation Manager at elternativa
1-2019 - 1-2021
Digital Advisor at Penteo ICT Analyst
3-2016 - 12-2018
Manager at Penteo ICT Analyst
1-2017
Cofundador de Yoomers at Yoomers. Como en casa

Education

2018 - 2018
Programme for Leadership Development · PLD® from Esade
Proyecto Fin de Carrera from Escuela Internacional de Ingenieros (Polonia)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Head of Strategic Accounts at Ontech Group
URL has been copied!

Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ana

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.