Aleksander Mroczek

Questioner
DISC Type : c

Academic Lecturer Search Engine Marketing (SEM) at Uniwersytet Civitas

Warsaw, Mazowieckie, Poland

Overview

Aleksander is the Performance & E-commerce Director at KINESSO, leveraging over a decade of experience in digital strategy. His expertise spans SEM, social paid, video, and programmatic campaigns. A graduate of the University of Warsaw, he holds certifications from Meta, Google, and Allegro, demonstrating his commitment to comprehensive digital marketing solutions.

Beyond his corporate role, Aleksander is passionate about education and sharing his industry knowledge. He serves as an academic lecturer in Search Engine Marketing at Collegium Civitas and acts as a Meta Certified Lead Trainer. He also engages with the broader industry by speaking at conferences and appearing on podcasts.

He is a respected juror for major industry competitions, including the IAB MIXX Awards and Performance Marketing Diamonds.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Retail Media
His recent social media activity and podcast appearances focus heavily on the strategies and growth of retail media platforms like Allegro and Empik.
AI in Marketing
He recently highlighted AI as a "game-changer" at the Meta Performance Agency Summit and holds a certification in using AI for company growth.
Digital Education
Passionate about mentoring the next generation, he is an academic lecturer at Collegium Civitas and a certified trainer for Meta.

Media Appearances

Aleksander has no verified media appearances

Work History

3-2025
Academic Lecturer Search Engine Marketing (SEM) at Uniwersytet Civitas
1-2025
Performance & E-commerce Solutions Director at KINESSO
9-2023 - 12-2024
Performance Marketing Strategy Director at KINESSO
8-2023
Juror of IAB MIXX Awards at IAB Poland
2-2023 - 9-2023
Performance Marketing Strategy Director at Reprise Digital

Education

2013 - 2015
Master's degree from University of Warsaw
2014 - 2014
Education details unavailable from Xiamen University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Academic Lecturer Search Engine Marketing (SEM) at Uniwersytet Civitas
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Insights For Selling To Aleksander

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleksander is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aleksander

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aleksander move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aleksander take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aleksander

Personality Compatibility


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