Aleksei Cherkasov

Critic
DISC Type : C

Senior Manager Product Marketing for High Voltage Power Devices at Infineon Technologies

Villach, Carinthia, Austria

Overview

Aleksei is a Senior Manager in Product Marketing at Infineon Technologies, guiding the CoolSiC™ silicon carbide portfolio. His career, supported by an MBA, is focused on B2B marketing, market intelligence, and new business development within the power semiconductors sector. He has a proven track record of building marketing departments from scratch.

He is the founder of Power Semiconductors Weekly, a dedicated news platform that aims to educate and popularize the power semiconductors industry, drawing attention to its importance in modern electrification and green energy initiatives.

Unique fact: Aleksei has over 15 years of dedicated experience in the power semiconductor industry, starting as an export sales manager and progressing through business development to marketing leadership.

Personality Overview

Objective Thinker

Critic

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Silicon Carbide (SiC)
He steers Infineon's CoolSiC™ portfolio and has authored book chapters on the SiC semiconductor market, focusing on its role in electric vehicles and technological advancements.
Power Semiconductors
He founded "Power Semiconductors Weekly, " a dedicated news platform and newscast covering the latest global industry updates, from new products to market trends.
B2B Marketing Strategy
His career is defined by creating and leading marketing departments, focusing on brand strategy, customer relationship management, and growing the market presence for semiconductor companies.

Media Appearances

Aleksei has no verified media appearances

Work History

4-2024
Senior Manager Product Marketing for High Voltage Power Devices at Infineon Technologies
5-2023 - 4-2024
Marketing and Sales Director at Leapers Semiconductor Co., Ltd.
4-2022 - 5-2023
Marketing Director at Leapers Semiconductor Co., Ltd.
6-2021 - 3-2022
Power Semiconductors Market Freelance at Freelance
6-2015 - 5-2021
Head Of Marketing Department at Proton-Electrotex JSC

Education

2015 - 2017
Master of Business Administration (M.B.A.) from State University of Management (SUM)
2018 - 2018
Digital Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 16 Location : Villach, Carinthia, Austria Job Level : Middle Designation : Senior Manager Product Marketing for High Voltage Power Devices at Infineon Technologies
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Insights For Selling To Aleksei

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aleksei is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Aleksei

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Aleksei move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aleksei take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aleksei

Personality Compatibility


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