Alena Tuttle in

Alena Tuttle

Energizer · DISC type I
Co-Founder at Hardline
📍 Santa Monica, California, United States

Alena Tuttle is the Co-founder of Hardline, a company bringing AI to construction sites to prevent costly disputes by documenting conversations. With a background in finance from Brigham Young University, she has a proven track record of building go-to-market strategies and scaling SaaS products for startups and financial institutions.

Alena is passionate about understanding industry trends, calling herself a "sucker for a good industry report" and enjoys reading candid conversations between contractors online. She has a sense of humor about the realities of attending trade shows and expos, sharing pro-tips with her network.

She co-founded Hardline after seeing an entire industry losing billions because verbal decisions and jobsite conversations would disappear into thin air.

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Experience
9 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Santa Monica, California, United States
Personality Overview

How Alena shows up

Enthusiastic
Big Picture Person
Informal

They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Alena cares about

Construction Tech
Co-founded Hardline to bring AI-powered voice documentation to construction fields, focusing on solving disputes and improving efficiency for contractors.
Go-to-Market Strategy
Her career has focused on building GTM strategies and driving revenue for companies ranging from early-stage startups to established financial institutions like J. P. Morgan.
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Career

Work history

3-2025
Co-Founder
Hardline
Founder - BOOST 6 Cohort
Suffolk Technologies
10-2021 - 4-2025
Vice President
OpenInvest, a J.P. Morgan company
3-2021 - 12-2021
Strategic Account Manager
OpenInvest, a J.P. Morgan company
3-2018 - 3-2021
Strategic Partnerships Manager
Acorns
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2016
Bachelor of Finance
Brigham Young University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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