Alena Tuttle

Energizer
DISC Type : I

Co-Founder at Hardline

Santa Monica, California, United States

Overview

Alena Tuttle is the Co-founder of Hardline, a company bringing AI to construction sites to prevent costly disputes by documenting conversations. With a background in finance from Brigham Young University, she has a proven track record of building go-to-market strategies and scaling SaaS products for startups and financial institutions.

Alena is passionate about understanding industry trends, calling herself a "sucker for a good industry report" and enjoys reading candid conversations between contractors online. She has a sense of humor about the realities of attending trade shows and expos, sharing pro-tips with her network.

She co-founded Hardline after seeing an entire industry losing billions because verbal decisions and jobsite conversations would disappear into thin air.

Personality Overview

Enthusiastic

Big Picture Person

Informal

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Construction Tech
Co-founded Hardline to bring AI-powered voice documentation to construction fields, focusing on solving disputes and improving efficiency for contractors.
Go-to-Market Strategy
Her career has focused on building GTM strategies and driving revenue for companies ranging from early-stage startups to established financial institutions like J. P. Morgan.
Dispute Prevention
The core mission of her company is to eliminate "he said, she said" moments on job sites that turn profitable projects into costly disputes.

Media Appearances

Alena has no verified media appearances

Work History

3-2025
Co-Founder at Hardline
Founder - BOOST 6 Cohort at Suffolk Technologies
10-2021 - 4-2025
Vice President at OpenInvest, a J.P. Morgan company
3-2021 - 12-2021
Strategic Account Manager at OpenInvest, a J.P. Morgan company
3-2018 - 3-2021
Strategic Partnerships Manager at Acorns

Education

2012 - 2016
Bachelor of Finance from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Santa Monica, California, United States Job Level : Leadership Designation : Co-Founder at Hardline
URL has been copied!

Insights For Selling To Alena

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alena is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alena

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alena move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alena take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alena

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.