Alena Tuttle in

Alena Tuttle

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Co-Founder at Hardline
📍 Santa Monica, California, United States

Alena Tuttle is the Co-founder of Hardline, a company bringing AI to construction sites to prevent costly disputes by documenting conversations. With a background in finance from Brigham Young University, she has a proven track record of building go-to-market strategies and scaling SaaS products for startups and financial institutions.

Alena is passionate about understanding industry trends, calling herself a "sucker for a good industry report" and enjoys reading candid conversations between contractors online. She has a sense of humor about the realities of attending trade shows and expos, sharing pro-tips with her network.

She co-founded Hardline after seeing an entire industry losing billions because verbal decisions and jobsite conversations would disappear into thin air.

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Experience
9 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Santa Monica, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alena cares about

Construction Tech
Co-founded Hardline to bring AI-powered voice documentation to construction fields, focusing on solving disputes and improving efficiency for contractors.
Go-to-Market Strategy
Her career has focused on building GTM strategies and driving revenue for companies ranging from early-stage startups to established financial institutions like J. P. Morgan.
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Career

Work history

3-2025
Co-Founder
Hardline
Founder - BOOST 6 Cohort
Suffolk Technologies
10-2021 - 4-2025
Vice President
OpenInvest, a J.P. Morgan company
3-2021 - 12-2021
Strategic Account Manager
OpenInvest, a J.P. Morgan company
3-2018 - 3-2021
Strategic Partnerships Manager
Acorns
In the press

Media appearances

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Education
2012 - 2016
Bachelor of Finance
Brigham Young University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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