Alessandra Broglio

Energizer
DISC Type : I

Global Brand Activation & Strategy Manager - New Categories, Vapour at BAT

London, England, United Kingdom

Overview

Alessandra is a commercially driven marketing manager at BAT with over eight years of experience in the FMCG industry. A graduate of ESCP Business School, she is passionate about building purposeful global brands and has a strong background in brand activation and innovation for new product categories.


During her masters program, she gained experience as an external marketing consultant for both IBM and The Estée Lauder Companies.

Personality Overview

Imaginative

Believer

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Global Brand Building
Her stated passion is building powerful global brands with a strong purpose and creating engaging consumer campaigns.
New Category Expansion
Her entire career at BAT has been focused on innovation, strategy, and deployment for new product categories, specifically in Vapour.
Consumer-Centric Marketing
Constantly focuses on understanding consumers as the foundation for brand strategy and campaign development.

Media Appearances

Alessandra has no verified media appearances

Work History

8-2019
Global Brand Activation & Strategy Manager - New Categories, Vapour at BAT
12-2017 - 7-2019
Global Brand Innovation Manager - New Categories, Vapour at BAT
1-2016 - 11-2017
Global Brand Executive - New Categories, Vapour at BAT
4-2015 - 6-2015
External Consultant ESCP - Digital Marketing at IBM
9-2014 - 12-2014
External Consultant ESCP - Travel Retail (TR) Marketing at The Estée Lauder Companies Inc.

Education

2014 - 2016
Master in European Business from ESCP Business School
2011 - 2014
Bachelor of Business Administration (B.B.A.) from Università Cattolica del Sacro Cuore

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Middle Designation : Global Brand Activation & Strategy Manager - New Categories, Vapour at BAT
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Insights For Selling To Alessandra

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alessandra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alessandra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alessandra take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alessandra

Personality Compatibility


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