Alessandra Broglio in

Alessandra Broglio

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Global Brand Activation & Strategy Manager - New Categories, Vapour at BAT
📍 London, England, United Kingdom

Alessandra is a commercially driven marketing manager at BAT with over eight years of experience in the FMCG industry. A graduate of ESCP Business School, she is passionate about building purposeful global brands and has a strong background in brand activation and innovation for new product categories.

During her masters program, she gained experience as an external marketing consultant for both IBM and The Estée Lauder Companies.

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Experience
10 Years
Current Role
Global Brand Activation & Strategy Manager - New Categories, Vapour
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Alessandra cares about

Global Brand Building
Her stated passion is building powerful global brands with a strong purpose and creating engaging consumer campaigns.
New Category Expansion
Her entire career at BAT has been focused on innovation, strategy, and deployment for new product categories, specifically in Vapour.
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Career

Work history

8-2019
Global Brand Activation & Strategy Manager - New Categories, Vapour
BAT
12-2017 - 7-2019
Global Brand Innovation Manager - New Categories, Vapour
BAT
1-2016 - 11-2017
Global Brand Executive - New Categories, Vapour
BAT
4-2015 - 6-2015
External Consultant ESCP - Digital Marketing
IBM
9-2014 - 12-2014
External Consultant ESCP - Travel Retail (TR) Marketing
The Estée Lauder Companies Inc.
In the press

Media appearances

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Education
2014 - 2016
Master in European Business
ESCP Business School
2011 - 2014
Bachelor of Business Administration (B.B.A.)
Università Cattolica del Sacro Cuore
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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