Alessandra Madio

Judge
DISC Type : Dc

Sr Insight & Innovation Manager at McCain Foods

Greenwich, Connecticut, United States, United Kingdom

Overview

Alessandra is a strategic marketing leader with 17 years of international experience at global brands like McCain and Nestlé. She specializes in insight-driven innovation and brand strategy, holding a Degree in Management and Business Administration and an Executive Masters in Marketing. Colleagues describe her as talented, curious, and collaborative.

Outside of her direct role, Alessandra shows a strong passion for equality and creating opportunities for all. She uses her platform to advocate for the continued work needed to achieve dignity and respect, particularly highlighting the importance of International Womens Day and what it represents.

Unique fact: During her company induction at McCain, she found a heart-shaped potato, which she felt perfectly symbolized the love and care rooted in the business.

Personality Overview

Fast But Wary

Demanding

Objective Thinker

They do not care very much about building rapport or relationships.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Consumer-Led Innovation
Her current role focuses on turning deep consumer understanding into growth-driving innovation strategies and distinctive propositions for McCain.
Food & Confectionery
She has extensive experience in the food industry with McCain and Nestlé, and has expressed excitement about discovering future food innovation trends.
Brand Repositioning
At Nestlé, she successfully reversed the decline of the Milkybar brand through a multi-million repositioning campaign and new product development.

Media Appearances

Alessandra has no verified media appearances

Work History

1-2025
Sr Insight & Innovation Manager at McCain Foods
8-2017 - 10-2023
Senior Global Product Marketing Manager (Tommee Tippee) at Mayborn Group Limited
10-2014 - 8-2017
Senior Brand Manager (Smarties & Milky Bar) at Nestlé
3-2013 - 10-2014
Senior Consumer Marketing Manager at Nestlé
2009 - 2013
Consumer Marketing Manager (Maggi®) at Nestlé

Education

1-2007 - 10-2009
Executive Masters in Marketing from EOI Business School
Degree in Management and Business Administration from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greenwich, Connecticut, United States, United Kingdom Job Level : Middle Designation : Sr Insight & Innovation Manager at McCain Foods
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Insights For Selling To Alessandra

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandra is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alessandra

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alessandra move?

  • If convinced, they can reach decisions quite fast.
  • Can Alessandra take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alessandra

Personality Compatibility


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