Alessandro Bigo

Critic
DISC Type : C

Global Business & Market Intelligence Manager - Coffee Strategic Business Unit & Nespresso at Nestlé

Switzerland

Overview

Alessandro is the Global Business & Market Intelligence Manager for Nestlés Coffee Brands, including Nescafé and Starbucks. His career in the CPG sector includes strategy and analytics roles at Philips, RB, and British American Tobacco. He holds a Master of Science from CEMS and is a certified Financial Modeling & Valuation Analyst.

He recently earned a certification in Corporate Prompt Engineering, showcasing his proactive interest in applying AI to business intelligence and strategy.

Personality Overview

Precise

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

CPG Market Intelligence
Leads global business intelligence for Nestlé's coffee division, with prior experience providing market insights for health, nutrition, and personal care brands at Philips and RB.
Advanced Data Analytics
Oversees global BI programs focused on sales, market share, and brand equity, and leads a team dedicated to data analysis and engineering.
AI in Business
Holds a certification in Corporate Prompt Engineering, indicating a focus on leveraging emerging AI technologies for corporate applications and competitive intelligence.

Media Appearances

Alessandro has no verified media appearances

Work History

10-2024
Global Business & Market Intelligence Manager - Coffee Strategic Business Unit & Nespresso at Nestlé
2-2023 - 9-2024
Global Business Analytics Manager, Consumer & Market Insights at Nestlé Nespresso SA
4-2021 - 1-2023
Market Insights & Analytics Business Partner, KAs & Business Development - Personal Health, Europe at Philips
1-2020 - 4-2021
Global Competitive Insights Analyst, Strategy - Health & Nutrition Strategic Business Unit at RB
10-2019 - 1-2020
Demand Planning & Sales Forecasting Executive, Trade & Marketing - UK & IE at British American Tobacco

Education

2017 - 2018
Master of Science from CEMS - The Global Alliance in Management Education
2017 - 2018
Master of Science from UCD Michael Smurfit Graduate Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Switzerland Job Level : Middle Designation : Global Business & Market Intelligence Manager - Coffee Strategic Business Unit & Nespresso at Nestlé
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Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alessandro

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alessandro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alessandro

Personality Compatibility


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