Alessandro Mady

Critic
DISC Type : C

Strategy & Transformation Director at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Alessandro Mady is the Director of Strategy & Transformation at PepsiCo, with a background in management consulting at McKinsey & Company. He specializes in leading large-scale business transformations, M&A, and strategy, primarily within the consumer goods, retail, and metals & mining industries. He holds both a BBA and a post-graduation degree from Insper.

Outside of his professional life, Alessandro is a family man who enjoys attending theater performances with his wife and children. He has a keen interest in global issues, particularly sustainability and climate action, and has commented on the importance of Brazils role in driving significant environmental initiatives.

Unique fact: While at McKinsey, Alessandro served as the interim Chief Transformation Officer (CTO) for a large metals and mining company in Brazil.

Personality Overview

Critic

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Business Transformation
His entire career, from McKinsey to his current Director role at PepsiCo, has centered on designing and executing large-scale corporate transformation programs.
Corporate Strategy
He leads strategy at PepsiCo and recently drove a 'Design to Value' workshop focused on consumer-centric initiatives and cross-functional collaboration.
Climate Action
He has publicly shared his views on the importance of COP 30 in Brazil, highlighting the opportunity for the country to lead in significant climate initiatives.

Media Appearances

Alessandro has no verified media appearances

Work History

9-2022
Strategy & Transformation Director at PepsiCo
5-2021 - 9-2022
Senior Manager - Strategy & Transformation at PepsiCo
6-2020 - 5-2021
Turnaround, M&A, Strategy at Íntegra Associados Reestruturação Empresarial
6-2018 - 1-2020
RTS Vice President at McKinsey & Company
6-2017 - 6-2018
Engagement Manager at McKinsey & Company

Education

2011 - 2013
Post Graduation from Insper Instituto de Ensino e Pesquisa
2005 - 2008
Bachelor of Business Administration (BBA) from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Strategy & Transformation Director at PepsiCo
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Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alessandro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alessandro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alessandro

Personality Compatibility


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