Alex Armenta

Energizer
DISC Type : I

Director, Growth Marketing at Lyft

San Francisco, California, United States

Overview

Alex has no verified overview

Personality Overview

Believer

Big Picture Person

Enthusiastic

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

1-2025
Director, Growth Marketing at Lyft
5-2023 - 2-2025
Head of Growth Strategy and Analytics at Lyft
2-2022 - 5-2023
Group Manager, Growth Strategy at Lyft
9-2019 - 2-2020
Senior Manager, Dasher Growth Strategy at DoorDash
8-2017 - 9-2019
Growth Marketing Manager at Lyft

Education

2008 - 2012
Bachelor of Science (BS) from Santa Clara University Leavey School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Growth Marketing at Lyft
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alex

Personality Compatibility


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