Alex Cho

Energizer
DISC Type : I

Executive Technical Director at Instrument

Portland, Oregon Metropolitan Area, United States

Overview

Alex Cho is an Executive Technical Director at Instrument with over 18 years of full-stack development experience. His career includes leading technology at Thesis and shaping future-facing products as a Creative Technologist at Nikes innovation arm. People who have worked with him describe him as exceptionally talented at solving unusual and difficult problems.

He holds a Bachelor of Science in Advertising Management and Marketing from Portland State University, blending a creative business background with deep technical expertise.

Personality Overview

Big Picture Person

Informal

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Technical Leadership
Has over 12 years of experience in technical leadership, strategy, and architecture, currently serving as an Executive Technical Director.
Digital Innovation
Worked on future-facing products and services as a Creative Technologist within Nike's NXT Digital innovation team.
Creative Technology
His background focuses on bridging the gap between technology and design, including roles to accelerate collaboration between creative teams.

Media Appearances

Alex has no verified media appearances

Work History

1-2025
Executive Technical Director at Instrument
8-2024 - 1-2025
Head of Technology at Thesis
5-2021 - 8-2024
Technical Director at Thesis
12-2019 - 5-2021
Creative Technologist, NXT Digital - Innovation Experiences at Nike
8-2019 - 11-2019
Senior Application Developer at Instrument

Education

2004 - 2006
Bachelor of Science from Portland State University - School of Business
2004 - 2006
Bachelor of Science from Portland State University - School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Portland, Oregon Metropolitan Area, United States Job Level : Senior Designation : Executive Technical Director at Instrument
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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