Alex Cho

Questioner
DISC Type : c

President, Personal Systems at HP

Palo Alto, California, United States

Overview

Alex has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

6-2018
President, Personal Systems at HP
7-2014 - 6-2018
Vice President and General Manager, Commercial PCs at HP
6-2022
Board Director at VF Corporation
10-2018
Board Member at HP FOUNDATION
Advisory Board Member at Global Business Coalition for Education

Education

Master of Science from Stanford University
Bachelor of Science from Stanford University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Palo Alto, California, United States Job Level : Mid-senior Designation : President, Personal Systems at HP
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alex

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alex take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alex

Personality Compatibility


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