Alex Fisher

Enthusiast
DISC Type : i

Managing Director at Noomf

Farnborough, England, United Kingdom

Overview

Alex is the co-founder of Noomf, a UK-based wellness brand focused on functional mushroom products like his lion’s mane coffee. A University of Essex graduate, his career includes director roles at Nowcbd and Thegroundsmaintenancegroup, showing a consistent focus on consumer wellness ventures.

As a hands-on entrepreneur, Alex is deeply engaged in the product development lifecycle, from balancing ingredients to perfecting packaging details. He is transparent about the challenges of launching a brand and is keenly interested in the consumer psychology behind daily rituals like drinking coffee.

He once realized after launching his mushroom coffee that the individual sachets didnt actually say the word "Coffee" on them.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Functional Beverages
As the co-founder of Noomf, he is pioneering functional mushroom coffee and actively developing new beverages that balance natural taste with tangible wellness benefits.
Product Development
He openly discusses the challenges of product creation, from balancing the taste of natural ingredients to discovering small packaging mistakes after a launch.
Consumer Wellness
His brand is built around providing natural solutions to enhance everyday wellness, focus, and energy, showing a commitment to improving customers' health routines.

Media Appearances

Alex has no verified media appearances

Work History

1-2023
Managing Director at Noomf
2018 - 8-2023
Director at Nowcbd
2-2017 - 8-2018
Director at Thegroundsmaintenancegroup

Education

2016 - 2017
A basic degree from University of Essex
Associate's degree from University of Essex

More Information

Social Presence :

Prographics :

Exp : 9 Location : Farnborough, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Noomf
URL has been copied!

Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alex

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Alex take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alex

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.