Alex Fisher
Login to view DISC.Alex is the co-founder of Noomf, a UK-based wellness brand focused on functional mushroom products like his lion’s mane coffee. A University of Essex graduate, his career includes director roles at Nowcbd and Thegroundsmaintenancegroup, showing a consistent focus on consumer wellness ventures.
As a hands-on entrepreneur, Alex is deeply engaged in the product development lifecycle, from balancing ingredients to perfecting packaging details. He is transparent about the challenges of launching a brand and is keenly interested in the consumer psychology behind daily rituals like drinking coffee.
He once realized after launching his mushroom coffee that the individual sachets didnt actually say the word "Coffee" on them.
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