Matt Nelson

Initiator
DISC Type : Di

Shopper and Retail Consultant & Non-Executive Director at Concept Sauce 3D Virtual Research Platform

Northampton, England, United Kingdom

Overview

Matt Nelson is the Founder and Managing Director of Product Purpose, leveraging over 22 years of experience to help global FMCG/CPG brands drive growth through innovation and consumer insight. Described by peers as commercially astute and passionate, he also serves as a part-time Teaching Fellow at the University of Warwick.

Outside of his primary role, Matt has a unique academic background, holding a Master of Arts in Medieval History from the University of St Andrews. This historical perspective complements his analytical approach to modern marketing and consumer behavior, blending humanities with business strategy.

He has a keen interest in the intersection of technology and research, particularly the use of VR and AI to understand shopper behavior.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

In-Store Experience
He frequently analyzes the impact of digital shelf labels, disruptive point-of-sale displays, and packaging on shopper behavior in the retail environment.
CPG Brand Growth
His entire career is focused on helping major FMCG and CPG brands grow through innovation, strategic marketing, and a deep understanding of consumer needs.
VR & AI in Research
As a consultant for a 3D virtual research platform, he champions using VR and AI technology to gain a more realistic understanding of in-store shopper behavior.

Media Appearances

Matt has no verified media appearances

Work History

7-2023
Shopper and Retail Consultant & Non-Executive Director at Concept Sauce 3D Virtual Research Platform
12-2022
Teaching Fellow in Product Marketing and Global 'Go to Market' Strategy at WMG, University of Warwick
11-2021
Founder & Managing Director at Product Purpose Ltd
2-2020 - 11-2021
Senior Director of FMCG/CPG Research & Insight/ Lead of Health & Wellbeing Team at Savanta
6-2017 - 2-2020
Senior Research Director at Future Thinking UK (now Savanta)

Education

1995 - 2000
MA (Hons) Medieval History from University of St Andrews
2001 - 2002
MSc in Management with Marketing from University of Bath School of Management from University of Bath

More Information

Social Presence :

Prographics :

Exp : 25 Location : Northampton, England, United Kingdom Job Level : Leadership Designation : Shopper and Retail Consultant & Non-Executive Director at Concept Sauce 3D Virtual Research Platform
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Matt

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matt take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matt

Personality Compatibility


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