Matt Nelson
Login to view DISC.Matt Nelson is the Founder and Managing Director of Product Purpose, leveraging over 22 years of experience to help global FMCG/CPG brands drive growth through innovation and consumer insight. Described by peers as commercially astute and passionate, he also serves as a part-time Teaching Fellow at the University of Warwick.
Outside of his primary role, Matt has a unique academic background, holding a Master of Arts in Medieval History from the University of St Andrews. This historical perspective complements his analytical approach to modern marketing and consumer behavior, blending humanities with business strategy.
He has a keen interest in the intersection of technology and research, particularly the use of VR and AI to understand shopper behavior.
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