Alex Gerrard FCMA

Evaluator
DISC Type : dcs

Group Finance Director at imagesound Group

Greater Sheffield Area, United Kingdom

Overview

Alex has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Alex has no verified topics they care about

Media Appearances

Alex has no verified media appearances

Work History

3-2025
Group Finance Director at imagesound Group
2-2013
Principal at Alex Gerrard Ltd
12-2023 - 4-2025
Strategic Financial Advisor at AMT PostPro
1-2023 - 7-2023
Interim FD - Banner Business Solutions at EVO
2-2022 - 7-2022
Group Finance Director at Sheffield Forgemasters

Education

1989 - 1992
BA (Hons) Accounting and Finance from University of Leeds
1987 - 1989
A levels from King Edward VII School, Sheffield

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Sheffield Area, United Kingdom Job Level : Mid-senior Designation : Group Finance Director at imagesound Group
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alex

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alex take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alex

Personality Compatibility


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