Alex Harrison

Observer
DISC Type : ic

Head of Sales EMEA at parcelLab

United Kingdom

Overview

Alex is the Head of Sales EMEA at parcelLab, specializing in SaaS technology and go-to-market strategy. With extensive international experience across North America and the UK, he has a proven track record of closing enterprise deals. Colleagues describe him as an exceptional and intelligent sales professional with a strong drive to succeed.

Outside of his sales leadership role, Alex is an avid reader with a keen interest in business and finance, following publications like the Harvard Business Review. He graduated from Eastern Illinois University with a B. S. and a Diploma.

He has progressed rapidly within parcelLab, moving from Senior Account Executive to Head of Sales for the entire EMEA region.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Post-Purchase Experience
He frequently posts about improving the customer journey after the point of sale, a core focus of his company, parcelLab.
eCommerce Logistics
His recent focus at conferences like TDC2026 and DELIVER 2024 has been on intelligent delivery, returns management, and shipping software for retail and eCommerce.
SaaS Go-to-Market
His professional headline and extensive experience in director-level sales roles highlight his expertise in bringing SaaS products to market.

Media Appearances

Alex has no verified media appearances

Work History

4-2025
Head of Sales EMEA at parcelLab
9-2021 - 2-2025
Senior Account Executive at parcelLab
4-2019 - 8-2021
UK Sales Director at Attraqt
3-2017 - 3-2019
Director of Sales, North America at Attraqt
8-2015 - 4-2017
Business Development Manager, EMEA at Attraqt

Education

2007 - 2011
B.S; Diploma from Eastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Head of Sales EMEA at parcelLab
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alex

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alex take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Alex

Personality Compatibility


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